The teaser trailer for Star Wars: The Rise of Skywalker has smashed the milestones set by The Force Awakens and The Last Jedi for total views within it's first 24 hours.
The Rise of Skywalker trailer, which dropped during a livestream at Star Wars Celebration Chicago this month, hit 111 million views within it's first 24 hours. While this pales in comparison to other Disney franchises, including Marvel's Avenger's: Endgame (298m), it is more than double than that of The Force Awakens, and 20 million more than The Last Jedi.
The popularity of the trailer has been bolstered by the inclusion of the Emperor's ghostly cackle at the end, which has prompted much speculation about the return of Palpatine. Ian McDiarmid has since stated that he did not record the laugh for the trailer, however, and that it must have been archive soundbite that the production team has dug up from somewhere.