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England Rugby feels the Force

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England Rugby has teamed up with Disney to deliver a new advertising campaign featuring Darth Vader and other Star Wars characters alongside members of the England Sevens squad.

The 30-second video spot will be accompanied by a print and social media campaign centred around the 2015 theme, which is 'galactic', in the run up to rugby's Marriott London Sevens, an annual event held at Twickenham Stadium in London. For the past few years, the Marriott London Sevens has also been the final part of the HSBC Seven World Series on 16 and 17 May.

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